PPC & Paid Search Marketing

The ‘On Switch’ to Your Marketing

PPC

PPC

Some digital marketing companies throw every keyword they can think of that has even the slightest bit to do with your business and hope they can get traction.

And you know what? They just might. The problem is in the weakness of the data that they report back to you and the hours they’re billing due to their unwieldy keyword lists.

The key to an effective and manageable PPC campaign is simplicity. GoldRush uses an in-house paid-search platform to get your ads seen without any disruption. In other words, we get the customer right to the ad designed especially for them with fewer resources.

A multitude of keywords and using every match type dilutes the data, meaning you have less quality information to work with (or your bid management platform has less information to make bid adjustments).

Not only is our approach more efficient to execute, but it results in a simpler overview of data for you and your team.

Data-Driven Insights

All of our decisions are deeply rooted in data. When it comes to your digital success, our team believes who you are targeting is more important than what they are searching. By leveraging multiple paid advertising tactics to create an integrated and effective marketing message, we can help you reach your audience—wherever they are.

Not too long ago, paid search was considered something that was only useful when the customer wanted to buy. Already sold on a product, they’d come across an ad and take that opportunity to purchase that item.

At Goldrush, we believe paid search can come into play much earlier during the customer’s decision to buy. What’s truly amazing about paid search is its ability to target users that are searching for you, your products or your services at that exact moment in time.

Unique Innovations with Paid Search Management and Strategy

Not too long ago, paid search was considered something that was only useful when the customer wanted to buy. Already sold on a product, they’d come across an ad and take that opportunity to purchase that item.

At Goldrush, we believe paid search can come into play much earlier during the customer’s decision to buy. What’s truly amazing about paid search is its ability to target users that are searching for you, your products or your services at that exact moment in time.